How machine learning helps the development of the event industry

Machine Learning is perhaps one of the main technological trends of the recent times. According to a research, about 60% of companies use this technology somehow in their business. Obviously, this is not just a beautiful term, but a reality and even a necessity. Following the trends, Radario applies the elements of machine learning to introduce new functions of the marketing platform. Let’s speculate on this and on how machine learning as a whole can change the event-industry.

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Rock in Rio and Radario: How we were selling tickets to the festival with more than 300 thousand visitors

Yet another stage of Rock in Rio, one of the biggest music festivals in the world, finished in Lisbon this May. Within five days more than 330 thousand people visited this event. Ticket sales via official sources and social media, quotas distribution for ticket operators, all these procedures were organized using Radario platform.

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