Rock in Rio and Radario: How we were selling tickets to the festival with more than 300 thousand visitors

Yet another stage of Rock in Rio, one of the biggest music festivals in the world, finished in Lisbon this May. Within five days more than 330 thousand people visited this event. Ticket sales via official sources and social media, quotas distribution for ticket operators, all these procedures were organized using Radario platform.

Incredibly beautiful stage design is one of the key features of the festival
Incredibly beautiful stage design is one of the key features of the festival

Rock in Rio ­is a series of music festivals, which began its history 30 years ago in Brazil and today expanded to USA, Spain and Portugal. This year festival’s line-up consisted of such stars as Bruce Springsteen & The E Street Band, Queen + Adam Lambert, Maroon 5, Fergie, Avicii, Hollywood Vampires, Stereophonics, Mika, Korn and many other celebrities of pop and rock-music.

In each location organizers set up an amusement park for the audience
In each location organizers set up an amusement park for the audience

Cooperation between Rock in Rio and Radario is a noticeable case for international ticket market. No Russian company has provided technical support for events of such level before. Ticket monopolists like Ticketmaster and Eventim were selling tickets to Rock in Rio before this collaboration.

In 2016 330 thousand people visited Rock in Rio in Lisbon
In 2016 330 thousand people visited Rock in Rio in Lisbon

Sergey Suchkov, CEO, Radario:

“Cooperation with Rock in Rio festival is a logical follow-up of our expansion to Portuguese-speaking countries.  Early in 2015 we opened our Lisbon office and festival Super Bock Super Rock became our first partner.

This year we are going to continue our way to Europe and Latin America, we will launch an office in Brazil. The contract with Rock in Rio festival helped us to invade this region.”

According to the Contract conditions, Radario platform managed e-ticket sales on the official website (“Tickets” tab) and on Facebook community (“International Online Tickets” tab). Moreover, worlds biggest ticket operators (Ticketmaster, Viagogo etc.) got the ticket information via Radario. In Russia Radario also worked as a distribution center between market players to sell tickets in rubles.

Traditionally the festival ends with a magnificent firework
Traditionally the festival ends with a magnificent firework

This is the first time in 30 years, when Rock in Rio organizers have chosen online sales and promotion as a priority channel.  Cooperation with Radario allowed them launching sales via social media by using Facebook widget. For the first time tickets were sold right on the official event website with Radario widget, so the visitors could by tickets within 3 clicks.

Luis Gomes, EU & Latam Operations, Radario:

“Our company was the key international ticket partner, however the most tickets were purchased by clients from Spain, UK, Germany and France.

Despite huge audience there were no problems with entrance management, we almost had no queues.  There was only little number of people queuing on the opening and closing nights, because these days attracted the most audience. We used regular scanners for barcode check.

When difficulties with tickets appeared (barcode was unclear, for example), our entrance check staff could easily contact Radario support team and get ticket status information immediately.

On the closing night organizers announced, that the next Rock in Rio will be held in Lisbon in 2018. In 2017 the festival will return to Brazil, and Radario is planning to continue the cooperation.”

You can get a quick access to our platform and experience all features here. We are also happy to answer all additional questions: sales@radario.co

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This post is also available in: Russian